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Logistics impede rural distribution

Update: December, 26/2012 - 09:55

HA NOI (VNS)— Industrial goods from rural areas have encountered many challenges in accessing modern distribution channels due to their lack of distinct brands, industry representatives said at a conference in Ha Noi last week.

Currently, rural industrial products are mainly distributed via traditional channels, so they are not yet present in big supermarkets.

Many rural industrial producers were small, with inadequate financial capacities, so they faced many difficulties in distributing their goods, said vice chairman of Ha Noi Leather and Footwear Association Dinh Anh Tuan.

It was also difficult for rural industrial goods to compete with those from other countries due to their comparatively poor designs, said Big C Supermarket Deputy General Director Nguyen Thai Dung.

Dung called for rural industrial producers to make further investments in improving product quality and offering more appealing designs.

They should also draw up effective marketing and advertising strategies before attempting to sell their products to big supermarkets, he said.

Vu Thi Hau, Deputy General Director of Nhat Nam Joint Stock Co, which owns the Fivimart supermarket chain, described selling goods at supermarkets as the fastest way for producers to advertise their goods.

To do so, the businesses had to procure seven certificates dealing with food safety and hygiene conditions and product qualifications, Hau said, which took significant time.

Consumers generally stick to buying products with recognizable trademarks, so firms should focus on developing their brands and reducing production costs so they could offer goods at cheaper prices and improve the design of their products, she said.

Deputy Minister of Industry and Trade Ho Thi Kim Thoa pledged that the ministry and relevant sectors would continue to help domestic enterprises providing rural industrial goods to access modern distribution channels.

Local experts also suggested that the industry's promotional activities should focus on building brands for products of traditional craft villages. Localities must invest more in production, ensure consistent product quality and expand their distribution networks, they said. — VNS

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