HCM CITY (VNS)— Two weeks since the launch of the sales promotion month in HCM City, participants agree that it has been a effective campaign.
They say that it has helped local companies overcome some of the difficulties caused by current economic recession.
Representatives of supermarkets who joined the promotion month said consumption had surged over the same period last year.
The Tan Quang Minh Company said consumption of its beverage, Bidrico, at supermarkets in the city had increased year-on-year by 15-20 per cent.
More than 10 days into the promotion month, his company's sales had increased by 37 per cent over September 2011, said Tran Huu Duc, director of Nutifood Viet Nam.
A Vinamilk representative told the Tuoi Tre (Youth) newspaper that his company's sales went up by 190 per cent.
Nguyen Phuong Thao, director of Maximark Cong Hoa, a supermarket outlet in Tan Binh District, said sales in the first week of the promotion month was much better than expected.
Compared to the same month last year, her company's revenue had increased by 10-20 per cent, she said.
The Co-opMart achieved even higher growth.
In the second week of the month, the supermarket chain's sales figures surged year-on-year by 45 per cent. Cosmetics, food and foodstuff items were the bestsellers, company representatives said.
In fact, individual retailers have taken advantage of discounts of up to 50 per cent to buy many products that they can sell at their shops.
Dang Van To, the owner of a small retail shop in District 12, said he had bought many products at discounted prices from Co-opMart Thang Loi.
He would stock these at home and sell to local residents later, he said.
To explained that he usually bought a box of chilly sauce at a wholesale price of VND9,000 and sold it for VND9,500. At the supermarket, however, the promotion price was just VND8,300.
So To spent VND5 million (US$238) to stock up on the chilly sauce.
The sales promotion month, launched in HCM City on August 31, has been joined by 750 businesses.
During the campaign, 10 groups of goods and services, including textile and garments, foodstuff and beverages, cosmetics, electronics, tourism and banking services, are being sold at over 2,700 stalls at various venues with discounts ranging from five to 50 per cent. — VNS