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General Mills signs franchise partner

Update: September, 11/2012 - 10:31

HCM CITY (VNS)— One of the world's leading food companies, US – based General Mills, announced its franchise partnership with International Lifestyle Joint Stock Co by launching its first Häagen-Dazs ice-cream shop in mid-September in HCM City.

The shop is located in a French-colonial three-storey concept space.

Wuthichai Ratanasumawongs, managing director of General Mills, said this would help create a new segment of Häagen-Dazs advocates in Asia Pacific.

The brand's ice cream is available in retail locations, upscale hotels and at 900 Häagen-Dazs shops in 50 countries.-VNS

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