HCM CITY — Seven domestic companies showcased their products in Rach Ong Market in HCM City's District 8 last weekend and interacted with small traders and consumers for a programme to market domestically made goods.
The event, called "Ngay vang hang Viet" (Golden Day for Vietnamese Goods), was part of the second phase of a larger programme to link up producers and traders in traditional markets.
Organised by the Business Association of High-Quality Vietnamese Goods with support from the District 8 People's Committee, the event also featured games, product trials, meeting Vietnamese goods' ambassadors, and promotions.
Nguyen Van Trung, head of sales at Lien Thanh Seafood Processing JS Company, said thanks to the programme manufacturers have more opportunities to approach consumers and the latter know more about local products.
His company's sales through traditional markets had increased significantly since it joined the programme, he said.
"We will surely buy Vietnamese products," Nguyen Thi Hong Dao of District 8 said, adding she felt secure buying them because their origin and quality were clear.
The second phase of the programme began on August 21 with a training course for more than 100 shopkeepers in Rach Ong Market.
Vu Thi Kim Hanh, chairwoman of the Business Association of High-Quality Vietnamese Goods, said this phase would focus more on helping firms create a stable distribution system in traditional markets and improving marketing to boost sales of Vietnamese goods.
"Businesses taking part are required, besides ensuring product quality, to have firm promotion programmes for small traders and buyers and take part in all training courses for small traders to foster links between producers and traders," she said.
"If companies have a small market share or do not have experience in distributing goods through traditional markets, programme experts will train their sales team and help draft plans to penetrate markets."
A training course for small traders and a "Golden Day for Vietnamese Goods" will be organised at 10 different markets in the second phase.
Seven companies are taking part in the programme – Duy Thanh Plastic Company, Bidrico Beverage Company, Chi Thanh Plastic Company, Lien Thanh Seafood Processing JS Company, My Hao Cosmetics Company, Duy Tan Plastic Company, and Sun House Group JSC.
The first phase of the programme was implemented at nine markets in the city, attracting more than 10,000 consumers. — VNS