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VietNamNews

Forum examines mobile marketing

Update: August, 23/2012 - 10:48

HCM CITY — The Mobile Marketing Association will host the MMA Forum for the first time in Viet Nam on October 25 in HCM City.

The forum, organised in cooperation with Goldsun Focus Media, will be an opportunity for brands, agencies and service providers to learn more about mobile marketing from a distinguished group of speakers representing global brands.

The day-long conference will discuss the unique market dynamics of Viet Nam and also share insights on global and regional mobile-marketing best practices.

The event is expected to attract 300 industry experts and marketers from Viet Nam and other countries.

Delegates will have the opportunity to meet and exchange experiences with outstanding speakers from Google, GroupM, Mobext, Cherrypick, Opera Software, Madhouse, TeliBrahma, Ford, Millennial Media, Amobee and Yoose, among others.

The event is designed to be helpful for agencies, technology innovators and publishers looking to chart an effective mobile-marketing strategy to woo customers by integrating mobile with other channels.

Viet Nam is a key mobile market in the APAC region with over 120 million mobile subscribers.

According to global market research firm Cimigo, mobile internet users make up 60 per cent of the total number of internet users in the country. — VNS

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