HA NOI — Personal data security is a major challenge to the development of e-commerce in Viet Nam and authorities have yet to pay much attention to the issue.
|Rong Bay is one of the many e-commerce websites in Viet Nam. — VNS File Photo
The statement was made by the deputy director of the Ministry of Industry and Trade's Electronic Commerce and Information Technology Department, Duong Hoang Minh, at a conference in Ha Noi on Thursday.
The issue was one of the seven leading barriers to e-commerce in Viet Nam, Minh said.
A department survey last year showed that only 34 out of 132 surveyed businesses had policies in place to protect personal data, he noted.
Enterprises needed to build an overall policy to proctect personal information, said a number of experts at the conference.
Peter Cullen, head strategist of the Microsoft Group, said a good personal data protection system would ensure control over customer information and prevent customers from receiving unwanted contact from other vendors. Such a system would also protect users from online theft or fraud.
Customer information was an important and proprietary asset of businesses, Cullen said. "If businesses protect that data, they ensure customer trust and build the prestige of their brand name. This, in turn, would also encourage foreign partners to co-operate with these enterprises," he stressed.
Meanwhile, he recommended that businesses be transparent and honest in how they collect and use customer information.
Viet Nam was one of the first 12 nations to subscribe to the APEC Cross-Border Privacy Rules (CBPR) System, a voluntary, accountability-based system to facilitate the movement of data among APEC economies while protecting privacy. — VNS