HCM CITY — Good marketing and reasonable prices will help promote the development of digital printing in Viet Nam, the chairman of the Viet Nam Printing Association said at a conference held yesterday in HCM City.
At the conference organised by Fuji Xerox Co Ltd, Nguyen Van Dong said in recent years, with the extensive development of the internet, e-books and other access, the adoption of digital printing in the country would be easier.
But the problem, he noted, was how to market the utility of digital printing to consumers and businesses and increase investment in digital technology.
Digital printing is expected to develop strongly in the future, especially when orders become larger, when rapid changes are required, and strict control over quality and design are needed.
"Once customers realise the advantages it offers, including capacity to print large quantities and change data quickly, and printer prices fall, digital printing would become more popular," Dong said.
The other big hurdles are customers' habits and the low cost of offset printing.
Businesses must spend hundreds of thousands of dollars to buy a digital printer, while offset printing machines cost in the tens of thousands.
The suppliers of equipment and digital printing technology in Viet Nam should consider lowering the cost, Dong recommended.
The widespread use of digital printing is behind three to four years in Viet Nam, compared to other countries.
However, in the future, the market share of digital printing is expected to increase and catch up with the share it holds in other countries.
For comparison, he cited the example of a printing facility in Guang Dong Province in China, which has 30 digital printing machines, more than the total amount sold in Viet Nam every year.
Yoshio Hanada, general director of Japan-based Fuji Xerox Viet Nam, said the Vietnamese printing market was changing quickly, and to meet customers' requirements, the company had launched a colour-on-demand publishing system, Color 1000/800 Presses, for high-end professional use.
The company was also helping the industry learn more about trends in the printing market and develop business opportunities in the growing digital market around the world.
In Viet Nam, the growth of the printing industry was strongest between 1993 and 2005 but slowed down to 10 per cent from 2005 to 2008.
Since then, due to the economic downturn, the industry's growth rate has been 5-7 per cent.
Currently, offset printing still accounts for 80 per cent of all printing done in Viet Nam. — VNS