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Trade centre steps up promotions

Update: February, 25/2012 - 09:19

HCM CITY — The Investment and Trade Promotion Centre (ITPC) in HCM City plans to work more actively with domestic and foreign organisations to promote its activities, Pho Nam Phuong, the centre's director told at a meeting held yesterday in HCM City.

The ITPC has signed cooperation agreements with the city's Department of Industry and Trade, Southern Airport Services Company (SASCO), Quang Trung Software City and Liberated Sai Gon newspaper to increase the number of trade promotions.

ITPC will work with the trade department to organise Vietnamese goods fairs and Tuan Le Ket Noi Thuong Hieu Viet (Viet Trademark Week) in an effort to put more locally made goods into the hands of small traders in traditional markets.

ITPC also continues its strategic cooperation with SASCO, the major investor of Viethaus, Viet Nam's trade, culture and tourism promotion centre in Germany.

SASCO will provide the trade promotion centre with information on market demand and cooperation demands of its partners in Germany.

In it work with Quang Trung Software City Development Company, ITPC will organise training courses and business networking between domestic IT businesses and foreign investors.

ITPC will also strengthen cooperation with local associations and industries in the Cuu Long (Mekong) Delta and southeastern region to promote Vietnamese goods and expand production areas used for raw materials.

Export markets

Phuong said exports and domestic sales were especially important for local businesses.

HCM City will focus on implementing export-promotion programmes in seven key markets: the US, Europe, Japan, China, Myanmar, Cambodia and Laos. The city will also eye potential markets, including the Philippines, Indonesia and Hong Kong.

For the US market, ITPC will organise business trips for enterprises in the sectors of household appliances, food, processed food, services and tourism. These trips will allow them to participate in fairs, build relationships with importers and conduct surveys.

Germany will be the key market in Europe this year, with companies participating in many furniture, handicraft, and interior decoration fairs there.

In addition, Vietnamese companies in food, processed food and the IT sector will have opportunities to meet buyers from Japan at trade fairs organised in Viet Nam and Japan.

In an aim to increase export turnover, Vietnamese consumer goods continue to be offered through fairs in Cambodia, China, Laos, and Myanmar. Vietnamese-made goods have become increasingly popular in these markets.

In the domestic market, ITPC will organise business match-making programmes for domestic enterprises to meet foreign buyers, especially in the sectors of food, furniture, handicraft, footwear, electricity-electronics, and textiles and garments.

In response to the campaign Vietnamese Give Priority to Use Vietnamese goods, ITPC will organise more trade fairs in suburbs, industrial parks, export processing zones and neighbouring provinces.

Phuong said HCM City was devoting more attention to developing a hi-tech and support industry as well as a creative industry.

As a result, the investment-promotion programmes will call on investment in these areas, including Internet City inside Sai Gon Hi-Tech Park, a forum on investing in IT and communications, as well as support-industry exhibitions.

At the meeting, Nguyen Thi Hong, deputy chairman of HCM City People's Committee, has set a specific goal for ITPC this year "to increase the quality and effectiveness of investment and trade-promotion activities and the professionalizing of its operations."

She said "it was important to be aware of the latest market information, handle it in a cautious way, and then inform businesses to help them identify and make appropriate plans in operations."

Hong also recommended that ITPC work with the city's 24 districts to organise business dialogues with state-management agencies to discuss solutions to problems. — VNS

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