HA NOI — Chinese business-to-business (B2B) giant Alibaba.com is helping more local exporters do business online, with up to 90 Vietnamese businesses actively filling export orders online via its site, OSB Investment and Technology Joint Stock Co deputy director Tran Dinh Toan told VNews.
According to Alibaba.com, the number of Vietnamese businesses registered with the site stood at 180,000 at the end of 2011, and online trading was an increasingly effective measure to help small- and medium-sized enterprises without opportunities to participate in international exhibitions compete with larger companies.
Alibaba had helped domestic companies target key markets in India, Bangladesh and Southeast Asia, giving them an introduction to foreign importers, said AVAS Trading and Production Joint Stock Co director Nguyen Thanh Tung.
Nguyen Gia Hung, a representative of Secoin Co, said the quality of users and internet service providers was poor when the company established a website in 1997. Traditional consumer habits remained popular, but that has since changed, he said.
HCM City-based Tan Hiep Phat Beverage Group has taken a leading position in landing export orders online. Vo Thu Nha, who is in charge of the group's import and export operations, said the group received 150 orders from around the world every month via Alibaba.com. The internet had become a key part of the group's strategy to bring its brand name to the world market, Nha said.
Bui Thi Kim Thuy of HTV Fisheries Ltd Co 404 said that, since joining Alibaba.com, her company had received considerable assistance from its representative in Viet Nam, helping HTV access foreign customers and build its online business experience and image. The company was receiving at least 10 online orders daily from customers in China, the Middle East and the EU, representing about 60 per cent of its turnover.
Nguyen Thi Hong Le of Dong A Plastics Co said the company had been receiving 30-40 orders per week since registering with Alibaba last August.
Importers have also benefited from using e-commerce. Dang Quang Vu of Hapro said his company had previously sought importers via trade fairs and exhibitions in Germany, the US and Hong Kong, but increasing competition from local rivals had pushed the company to seek new ways to find suppliers.
Toan said the coming year would see more businesses also applying business-to-customer (B2C) models of e-commerce, e.g, the Groupon model of allowing customers to download coupons online that can be used with local retailers. — VNS