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City to promote Vietnamese goods

Update: January, 06/2012 - 10:12

HCM CITY — The city will continue its campaign to promote consumption of Vietnamese goods this year, according to Duong Quan Ha, chairman of the HCM City Fatherland Front.

He said that public agencies, enterprises and local residents had strongly supported the campaign.

Speaking at a meeting in HCM City yesterday to review the "Vietnamese People use Vietnamese Products" campaign, he said that many local companies considered it a good opportunity to capture a bigger market share of the home market and improve their brand's reputation here and abroad.

As a result of the campaign, consumers have come to trust the products and service quality of local goods. The consumption ratio of domestic goods has been increasing in both traditional markets and supermarkets.

Bui Hanh Thu, deputy general director of Sai Gon Co.op, said local goods now accounted for 90 per cent of the total stock at her chain compared to 40-45 per cent in 1996, when Co.opMart first opened.

More and more goods produced by local companies satisfy consumer demand both in quality and price, she said.

Sai Gon Co.op this year plans to widen its distribution system by opening nine to10 new Co.opMart supermarkets and 15 Co.opFood shops to distribute Vietnamese goods to all of the country's regions.

Trinh Chi Cuong, general director of Dai Dong Tien Corporation, said his company would build new factory equipped with modern technology to improve product quality.

In addition, Cuong said the company would focus more on expanding its distribution systems both in modern and traditional distribution channels.

The company also plans to penetrate other neighbouring countries as Cambodia, Laos and Myanmar.

But attendees at the meeting cautioned that smuggled and poor quality goods as well as fakes were still available in markets, especially in rural areas, causing difficulties for local producers.

They said that authorised agencies should strengthen inspection of markets and strictly punish violators to protect the local producers' legitimate interests. — VNS

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