Heineken brings Amstel beer to VN

October 20, 2018 - 09:00

Heineken Việt Nam has launched popular European beer Amstel in the Vietnamese market on October 18.

Alexander Koch, Heineken Việt Nam’s commercial director, at the Amstel launch ceremony in HCM City. – VNS Photo
Viet Nam News

HCM CITY – Heineken Việt Nam has launched popular European beer Amstel in the Vietnamese market on Thursday.

Amstel Brewery was founded in 1870 in Amsterdam and named after a local river. It was acquired by Heineken few decades ago.

With its very distinctive and mildly bitter taste, Amstel beer is now present in over 100 nations around the world, but Việt Nam is its first market in Southeast Asia.

For many years Amstel has had a connection with sporting events, especially the European football. It has signed a contract to sponsor the UEFA Europa League until 2021.

It had sponsored the UEFA Champions League from 1994 to 2005. – VNS

 

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