HÀ NỘI — Italian luxury brand Tonino Lamborghini for the first time on Wednesday announced the launch of its smartphone ALPHA·ONE’s distribution in Việt Nam, along with its official partner Toàn Cầu Luxury.

Two years after the release of the Tauri88 smartphone, Tonino Lamborghini has launched a new model dedicated to the most sophisticated and uncompromising connoisseurs of technology and luxury design in Italy, the UK, the UAE, South Korea, Hong Kong and mainland China.

ALPHA·ONE targets successful individuals who seek a luxury product with an authentic character that can satisfy day-to-day business and personal requirements.

Ferruccio Lamborghini, first son of Tonino Lamborghini and vice president of the Italian company, said, “ALPHA·ONE will bring to the Vietnamese consumers a new digital experience. This new premium smartphone combines unique design, luxurious materials, special tech features and the daring force of the Tonino Lamborghini brand. It is a perfect mix of the Lamborghini family legacy and the latest IT technology.”

Starting from March 2018, ALPHA·ONE will be officially distributed by Toàn Cầu Luxury, authorised reseller of Tonino Lamborghini smartphones in Việt Nam, at 44 Hai Bà Trưng Street, Hà Nội. The suggested retail price will be VNĐ55 million each.

Nguyễn Anh Tuấn, director of Toàn Cầu Luxury, said, “It has not been easy to enter the Vietnamese luxury market, especially in recent years when customers just have to ‘click’ for product comparison on websites. However, I strongly believe that ALPHA·ONE will surely meet the most demanding customers in a niche market that we call ‘technoluxury,’ which seek not only technical features but its brand value as well.” — VNS