|FWD Life Insurance organises charity programmes to mark its first anniversary in Việt Nam. — VNS Photo|Viet Nam News
HCM CITY — Hong Kong-based FWD Life Insurance said it has grown dramatically in its first year in Việt Nam and achieved its full-year sales target by August.
The company acquired Great Eastern Life Insurance in Việt Nam in September 2016 and launched the FWD brand.
Anantharaman Sridharan, FWD’s general director, said: "We have had an impressive year in Việt Nam, as did our group across the region. Our success is down to our vision to change the way people feel about insurance as well as thanks to a comprehensive development strategy implemented by our team.”
The company has revealed that it has a goal of rising to the top five in the life insurance industry within the next five years.
In the first year FWD has diversified distribution channels, used digital technology to support agency and customer engagement, minimised the number of exclusions in its products, and launched new products.
It has expanded its sales force and signed two 15-year partnerships with ABBank and Nam A Bank.
To mark its first anniversary FWD has launched a VIP customer gratitude programme, visiting and celebrating 300 seniors living on their own in Hà Nội and HCM City and giving away 70 scholarships and donating charity houses to two disadvantaged families. — VNS