VN smartphone use surges
HA NOI (VNS)— As many as 21 per cent of mobilephone users in Viet Nam will use smartphones by the end of this year, according to Qualcomm, the US's leading phone chip maker.
|A customer is shown how to make payments using a smartphone. The number of Vietnamese using smartphones is on the rise. — VNA/VNS Photo Tran Viet
Speaking at an industry event in HCM City on Tuesday, Qualcomm's president in Southeast Asia and Pacific John Stefanac added that the number of mobilephone users with 3G (third generation network) connections would increase by 15 per cent in the 2012 –16 period.
According to Stefanac, as Viet Nam is a lucrative market with high development in the mobile sector, Qualcomm is now increasing co-operation with local phone makers and mobile operators such as QMobile, FPT, Vinaphone, MobiFone and Viettel.
Meanwhile, according to a recent survey by world leading telecom market researcher Ericsson ConsumerLab, the number of tablet users will increase to 5 per cent from the current 2 per cent.
The Swedish firm attributed the increase to the devices' faster connectivity and access to apps.
Ericsson ConsumerLab, a subsidiary of Swedish telecom giant Ericsson, said that the download rate of mobile applications from Viet Nam's smartphone users would also see a boost of 35-40 per cent in the next six months.
The research also showed that continuous upgrades of network infrastructure and more appropriate pricing policies would help keep the smartphone growth rate high.
In terms of respondents' daily app usage, 49 per cent reported using apps for social networking, 39 per cent for chat, 31 per cent for weather forecasts, 26 per cent for news, 20 per cent for maps and navigation, and 12 per cent for timetables and traffic, according to a survey conducted in high-growth markets worldwide.
Meanwhile, the top 10 activities performed by consumers who have recently purchased a smartphone include (in order of popularity) checking in to locations, using maps, watching internet TV and movies, playing online games, playing games on social networking sites, and blogging.
In a separate study made last week by market researcher Nielsen, 70 per cent of Vietnamese consumers use feature phones, but 42 per cent of them want to exchange those devices for smartphones in the next six months.
The survey, conducted in over 39 countries in Asia and the Pacific including Viet Nam, said most Vietnamese often ask friends, families and colleagues for advice before buying phones.
In addition, 39 per cent say they find phones from looking at shop displays and 6 per cent look for information about phones in leaflets.
New mobile subscriptions in Viet Nam have skyrocketed in recent years, reaching 19 million in 2006, 25 million in 2007, 74 million in 2008, 98 million in 2009 and 123 million by the end of August 2012. — VNS