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Fashion label prepares to expand

Update: May, 16/2012 - 10:26

HA NOI – Sophie Paris, one of Asia's leading direct selling fashion brands, yesterday announced its forthcoming expansion into the nation's capital city to meet increasing demand in the northern region.

"We typically see monthly sales of around US$100,000 from Viet Nam's northern provinces, and so, based on what we have seen in other cities, we would expect to see that double once we are fully operational in the coming year," said the general director of Sophie Paris Viet Nam, Nick Jonsson.

Sophie Paris is a French owned direct selling fashion company operating in Indonesia, Morocco, the Philippines, Viet Nam and Malaysia. Its second showroom in Viet Nam will open its door in the capital in August following the first in HCM City. — VNS

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